Referrals
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Many of the nation's biggest annuity producers receive 50-100% of their business from referrals. Why is it that some agents create referrals seemingly by just walking down the street while others struggle to get just one from their best clients? The main reason is confidence. One of Karlan's more popular TAGinars was "Selling with Confidence," and referrals require that same key ingredient. Some agents are not confident enough to even ask for referrals, while others do not ask with the confidence of expecting to receive anything. Don't be an advisor that thinks "I can't imagine getting half of my business from referrals" - that kind of thinking alone will keep you from even asking. Develop the confident thinking and a plan by reading through our Referrals Marketing Success Manual. You'll learn six different ways to generate referrals for your practice. These certainly aren't the only ways to launch your referral marketing, but the point is to have a plan and learn to execute that plan better every time you try. |
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